Continuously differentiate your product in a fast-paced market

Differentiation strategy

We work with bold teams to concretely identify opportunities for differentiation in the eyes of customers, both with broad and focused differentiation, to carve out high ROI multi-year differentiation strategies that consistently keep them ahead of the competition.

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What Gaussian clients see

Our approach is fast and high impact, and our clients expect nothing less.

100%+ increase in growth rate

Clear, traceable differentiation strategy and organization-wide buy-in

Timing: 3-6 months

Engagement phases

Our work is highly accountable. While we work closely with clients to determine collaboratively what the specific needs and deliverables are, typial engagements in the past has included the following:

Differentiation needs & market discovery
  • Consolidate customer insights, pains, jobs-to-be-done, behaviors, themes, and workflows, by segment, through interviews and research
  • Map core customer needs (in line with the Product Loop framework)
  • Run primary research if appropriate
  • Benchmark competitors, including for features, pricing, messaging, experience, and operations
Differentiation opportunity prioritization and strategic plan
  • Establish multi-year opportunities for differentiation based on research (internal and external) and cross-industry/peer best practices
  • Prioritize by impact and feasibility (with senior input)
  • Establish cohesive "Strategic Statement" that obeys principles of good strategy
  • Assign resources to this differentiation strategy, based on conversations with leadership to establish priorities, risks, limits
  • Find out more details in the Differentiation Strategy Guide
Execution against differentiation strategy
  • Interface with acquisition and product teams to design, run and measure individual initiatives and outcomes
  • Use an experiment-oriented approach to make continuous, incremental progress on broad differentiation goals
case study snippet

Tech Co

  • +100% in concrete new revenue opportunity from upcoming 2-4 year differentiation strategy, comprised of new product and organizational restructure
  • Minimal capital requirements, from rooting the differentiation approaches in existing customer knowledge and need, product lines, and operations
  • Alignment with and capital approval from board and investors
Build, solve, innovate

Let's talk.

Let's get to the bottom of your strategy and tech challenges around
Differentiation strategy
. One of our partners in your industry will talk to you, and see if we can help you tackle them—ideally, without even having to engage us. We are thrilled to meet smart, fast-paced leaders and can't wait for the outcomes we'll achieve together.

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