Defensibly determine new and existing product pricing

Pricing analysis

Effective pricing is the only way to improve the bottom line without selling more or reducing costs. We help clients determine scientific and validated pricing schemes, whether for existing products or for new launches and innovations.

What Gaussian clients see

Our approach is fast and high impact, and our clients expect nothing less.

5-10x ROI on Gaussian engagement

Playbook for future pricing improvements

Timing: 2-4 months

Engagement phases

Our work is highly accountable. While we work closely with clients to determine collaboratively what the specific needs and deliverables are, typial engagements in the past has included the following:

Bottom-up (margin-based)
  • Analyze profitability of existing SKUs to compare and contrast
  • Identify priority SKUs for repricing
Top-down (value-based)
  • Assess competitor and industry pricing for similar products
  • Assess "size of pain" to price the customer needs solved by product
  • Test pricing through primary research as necessary
Pricing rollout
  • Validate pricing through limited, short experiments that have strict KPI objectives
  • Roll out validated pricing schemes through more experiments and incremental rollout plans
case study snippet

Apparel Co

  • Analyzed SKU profitability
  • Uncovered $1M in pricing opportunity from bottom-up analysis over 3 months
  • Validated pricing opportunity through value-based experiments in stores
  • Instituted pricing improvements through incremental rollouts

Profitability analysis
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Pricing analysis
. One of our partners in your industry will talk to you, and see if we can help you tackle them—ideally, without even having to engage us. We are thrilled to meet smart, fast-paced leaders and can't wait for the outcomes we'll achieve together.

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