Learn from customers and vendors

Voice of customer

A strong product strategy requires a hotline to your customers, but it can be hard to continually get their feedback. Our team can manage the whole continuous process of getting critical insights from customers and target audiences, from the design and running of interviews and surveys to the extraction of pain points from responses.

When the insights you need are not in secondary data, we can run primary research for you. Our team will collaboratively design and run surveys and cold calls to capture the thoughts and workflows of your customers, vendors, or target audience. Customer survey about perceptions of AI? No problem.

What Gaussian clients see

Our approach is fast and high impact, and our clients expect nothing less.

Summarized customer insights, themes, and needs

Critical perspectives from customers and potential customers previously unheard

Timing: 1-6 months

Engagement phases

Our work is highly accountable. While we work closely with clients to determine collaboratively what the specific needs and deliverables are, typial engagements in the past has included the following:

Existing customer info analysis
  • Review customer insights, pains, behaviors, and workflows, by segment, based on existing data and prior customer research, and summarize into themes
  • Translate data and themes into core customer needs
New data collection and analysis
  • Where knowledge of customer has gaps, perform primary research, including surveys, focus groups, and interviews
  • Utilize scripts, templates and best practices like NPS for maximizing learnings with minimal burden on customers
Customer insight processes
  • Build an efficient "voice of customer" capability in-house, rooted in evolving knowledge of customer needs (in line with the Product Loop framework)
  • Establish executive meeting cadences and accountability processes to keep customer insights iterative, incremental, and focused
case study snippet

SaaS Co

  • Refreshed product and messaging (B2C toB2B, focus on Customer Needs)
  • Yielded several $100K+ Fortune 500 deals
  • Led to consistently profitable customer growth
  • Resulted in reputable “best in industry” awards

Primary research

Customer segment pains & insights format for SaaS Co
Build, solve, innovate

Let's talk.

Let's get to the bottom of your strategy and tech challenges around
Voice of customer
. One of our partners in your industry will talk to you, and see if we can help you tackle them—ideally, without even having to engage us. We are thrilled to meet smart, fast-paced leaders and can't wait for the outcomes we'll achieve together.

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