Analyze competitors and profile their differentiators and weaknesses

Competitor analysis

Competition in the modern day is ubiquitous and fast. As the volume of data signals grows, it becomes harder to find time to perform, filter, and trust competitor research, much less use it for decision-making. Fortunately, we built an AI to assist our analysts—making it efficient for us to perform competitor research for you in any industry, and allowing us to trace back all our insights and data points. No more suspicious “facts” and secret Excel models.

We do benchmarking, profiling, and analysis on any competitor to assist with an investment transaction, internal go-to-market strategy effort, or product development strategy.

What Gaussian clients see

Our approach is fast and high impact, and our clients expect nothing less.

Rapid, focused, and rigorous competitor analysis built on MBB principles

Not just a report - key actions for every competitive finding

Timing: 1-3 months

Engagement phases

Our work is highly accountable. While we work closely with clients to determine collaboratively what the specific needs and deliverables are, typial engagements in the past has included the following:

Competitive and market overview
  • Introduction, including market sizing, segmentation, growth, value chain, trends, and drivers of growth, innovation, and risk
  • Key competitor overviews and profiles
  • Transaction history and trends
Competitor differentiators
  • Customer and expert research to identify customer needs, key competitor differentiators, and weaknesses
  • Competitor feature/service matrices
  • Pricing analysis & customer profiles (using primary research like panel surveys, interviews, etc if needed)
Tactical opportunities
  • Tactical actions to take to better differentiate from competitors and gain market share
  • Business development and M&A opportunities, including target identification and assessment
  • Tactical growth opportunities, including pricing, experiments to run, potential sales leads, and tools
case study snippet

Electronic Health Record Co

  • Profiled and analyzed 3 key competitors, in addition to providing market overview
  • Interviewed customers, experts, and decision-makers to understand needs and differentiators
  • Highlighted mitigation opportunities
  • Identified 2-4x revenue opportunities

Deal history & drivers

Target analysis
Build, solve, innovate

Let's talk.

Let's get to the bottom of your strategy and tech challenges. One of our partners in your industry will talk to you, and see if we can help you tackle them—ideally, without even having to engage us. We are thrilled to meet smart, fast-paced leaders and can't wait for the outcomes we'll achieve together.

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