Discover customer needs through quick workshopping

Customer needs discovery workshop

Gaussian alleviates this—with quick workshops, we can use your existing research and insights to uncover a cohesive list of customer needs, rooted in customer pains, behaviors, workflows and more, following our battle-tested Product Loop framework.

What Gaussian clients see

Our approach is fast and high impact, and our clients expect nothing less.

Customer segmentation with pains, behaviors, and workflows

Prioritized customer needs

Timing: 1-3 days

Engagement phases

Our work is highly accountable. While we work closely with clients to determine collaboratively what the specific needs and deliverables are, typial engagements in the past has included the following:

Customer segmentation
  • Break all potential customers into 4-8 groupings, grouped by their behaviors and identifiable characteristics
  • Determine market size of each segment
  • Determine which segments are priority and which are not
Customer pains and behaviors
  • List and draw pains, behaviors, themes, and workflows, by segment
  • Capture any other customer insights from past interviews and research
Customer needs
  • Determine core customer needs (in line with the Product Loop framework)

case study snippet

Industrial Tech Co

  • Derived customer segments together with CEO, starting only with existing company and market research materials
  • Established pains and buying priorities for each segment
  • Built global list of 7 customer needs that future product would need to solve

Anonymized customer needs output

Build, solve, innovate

Let's talk.

Let's get to the bottom of your strategy and tech challenges. One of our partners in your industry will talk to you, and see if we can help you tackle them—ideally, without even having to engage us. We are thrilled to meet smart, fast-paced leaders and can't wait for the outcomes we'll achieve together.

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