Build a defensible, incremental plan to expand into new markets and locations

Nimble expansion strategy

Layering in industry-specific learnings and best practices, we work with teams to identify and prioritize market expansion opportunities, while also instituting a nimble, repeatable process that enables iterative growth long after the project.

What Gaussian clients see

Our approach is fast and high impact, and our clients expect nothing less.

100%+ increase in growth rate

Improvement in go-to-market efficiency

Timing: 1-3 months

Engagement phases

Our work is highly accountable. While we work closely with clients to determine collaboratively what the specific needs and deliverables are, typial engagements in the past has included the following:

Expansion opportunity identification
  • Review of existing state, learnings, and stakeholder inputs
  • Customer needs analysis (by segment), including pains and feature wants, with primary research if appropriate
  • New market and channel research, including partner analysis, to confirm growth drivers
  • Competitor analysis, including pricing and brand
New market prioritization and roadmap
  • Prioritization by impact and feasibility (with senior input)
  • Resource assignment, based on conversations with leadership to establish priorities, risks, limits
Expansion experimentation and execution
  • Management of acquisition and project teams to design, run and measure individual initiatives and outcomes
  • Building of nimble gameplans to iteratively win in new markets while keeping overhead low
case study snippet

Medtech Co

  • +$300% in new expansion opportunities identified and executed in 5 year old software arm of healthcare provider
  • Aligned sales org required almost identical sales headcount

Expansion opportunity identification
Build, solve, innovate

Let's talk.

Let's get to the bottom of your strategy and tech challenges. One of our partners in your industry will talk to you, and see if we can help you tackle them—ideally, without even having to engage us. We are thrilled to meet smart, fast-paced leaders and can't wait for the outcomes we'll achieve together.

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