Decisions must be driven by information, experiences, data - covering as wide a range of inputs as possible. Collection of this is called "research".
In this video, we explore the second step in successful Strategy Planning: research and diagnosis. This research must cover opportunities and challenges both internal and external to the organization. A simplistic example is a "Strengths, Weaknesses, Opportunities, Threats" analysis - aka SWOT.
Be sure to watch the overview of all 6 steps here.
Presented by Kut Akdogan, Partner at Gaussian Holdings.
Click here for the next video in this series.
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