Leaders agree that product and customer strategy suffer from lack of process, "recency" bias, lack of transparency, slowness, and disconnect from the data. Having built software and helped both startups and multinationals over the past decade, we at Gaussian know the value of rooting product strategy in the customers' needs, to form a foundational layer that all parts of the organization can transparently build on.
Often, there isn't time or a process for understanding customers. Incrementally understanding customers is not only very achievable, but critical for maximizing an organization's rate of learning, and guaranteeing access to future profit pools.
Build a defensible, incremental plan to expand into new markets and locations
The benefits of a multiple-hat-wearing veteran cofounder – without the hassle of equity
"Working with Gaussian is helping Buffy enable the next stages of profitable growth, along with efficiencies that have unlocked bandwidth for executives to focus on strategic structure and initiatives."
"The pragmatic approach incorporated the thought leadership of traditional strategy consulting with the focus on implementation necessary to credibly deliver to our objectives. Gaussian is always ready to roll up their sleeves and provide leverage where it is needed most."
"Gaussian is refreshing because of the quick ramp-up and focus on results. In a short time, they were able to re-energize our stores and bend up the profit curve."