Strategy Planning Step 1: Defining Outcomes

It's surprising how often strategy planning processes don't define the required outcomes, despite the fact that strategy is little more than finding the optimal path to get to outcomes.

In this video, we explore the first step in successful Strategy Planning: defining outcomes. These outcomes are why we do "strategy" in the first place. Outcomes must match the needs of shareholders, owners and/or the board, and must adhere not to a strict timeline, but a rough time horizon.

Be sure to watch the overview of all 6 steps here.

Presented by Kut Akdogan, Partner at Gaussian Holdings.

Click here for the next video in this series.

Work with Gaussian Consulting

Related consulting services

Many companies work with us to achieve the best practices and outcomes mentioned in this article. Our services focus on clients' most pressing opportunities and challenges, no matter the industry.


Subscribe for innovation and strategy insights.

Join our mailing list to get occasional, insightful articles from Gaussian on profitable innovation and successes in the market.